NEW YORK, NY - December 8, 2009 - Atari Inc., one of the world's most recognized videogame publishers, announced today the release of Puzzler World, the ultimate addictive, brain-buster for puzzle lovers of all ages. Developed specifically for Nintendo DS™ by Ideas Pad in close partnership with Puzzler Media, the masterminds behind the Puzzler brand, Puzzler World offers up more than 1,000 games spanning an incredible collection of 14 different puzzle types from popular formats such as Wordsearch, Sudoku, Crossword, Fitword, Link-A-Pix, Codeword, Spot the Difference and Silhouette, as well as bonus games including Hangman and all-new puzzle formats Equate, Jigsaw, and more.  Puzzler World is available across North American retailers for a suggested retail price of $19.99 as well as available for PC download at Atari.com.

"Whether looking for a holiday season stocking-stuffer for the kids or the perfect gift for a puzzle master, Puzzler World is a title that will provide the best in puzzle gaming out there," said Jim Wilson, President and CEO, Atari, Inc.  "Now available on DS, we are excited to provide fans and casual gamers with an impressive array of fun and entertaining brainteasers, right to the palms of their hands."

With an extensive collection of classic games and all-new puzzle formats, Puzzler World will challenge users with endless entertainment and different degrees of difficulty. Players will be able to choose from two distinct game modes, Quickplay or Challenge, making it accessible for beginners and tough enough for even the most advanced puzzle gurus. Problem solvers who dominate Challenge mode will find that there are plenty of bonus games to further meet their brain-busting thirst; these include all-new gaming formats such as Equate and Jigsaw, as well as additional classic favorites like Hangman, Missing Piece and Chain Letters.

Puzzler World is rated "E" (for everyone) by ESRB and is available at retailers across North America for Nintendo DS™ ($19.99). In addition to the DS release, Puzzler World is also available for download at Atari.com.

© 2009 Ideas Pad Limited. Produced under license from Puzzler © 2009. All Rights Reserved. Marketed and distributed by Atari, Inc. New York, NY. Atari and the Atari logo are trademarks owned by Atari Interactive, Inc. All other trademarks are the property of their respective owners. The ESRB ratings icon is a registered trademark of the Entertainment Software Association.

About Atari, SA

Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iphone).  Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.

Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).

For more information please visit www.atari.com

© 2009 Atari Europe SASU. All rights reserved.

Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

Ideas Pad Ltd is pleased to announce that they have signed a five year, multi platform licensing agreement with Puzzler Media Ltd.

Puzzler Media Ltd are the foremost supplier of puzzle content within the UK marketplace with over a 60% market share of the total puzzling market.  With over 35 unique titles Puzzler publishes well in excess of 2 million magazines across the UK on a monthly basis.  Puzzler are also one of the foremost puzzle content suppliers to national and international newspapers and glossy magazines across the globe, with their total puzzling audience in the tens of millions.

Ideas Pad CEO Paul Gouge stated "We are delighted to be aligning ourselves with a market leader such as Puzzler Media.  The close working relationship that we are forming will ensure that the products that we create in conjunction with Puzzler will be the market leaders within the genre." 

Puzzler Media's Director of Business Development Tony Ablewhite further added "We are very excited about working with Ideas Pad, creating great puzzle games over a variety of platforms.  Ideas Pad shares our passion for both puzzling and great entertainment which should ensure that we jointly produce a whole range of hit products."

Puzzler World for Nintendo DS and PC will be the first title released as a result of this new collaboration, with the title being published in the UK by Ubisoft Entertainment Plc.

Puzzler World for the Nintendo DS will be available to buy for £19.99 from 2nd October 2009 on DS and £14.99 13th November 2009 on PC.

Ideas Pad is a developer and  publisher of interactive entertainment products worldwide. Ideas Pad has formed strong publishing and distribution relationships with companies such as Ubisoft and Atari and has committed to creating the very highest quality gaming content. Based in both Manchester and Stockport Ideas Pad is striving to carve a niche for itself based upon its reputation of outstanding products. To learn more, please visit www.ideaspad.co.uk . © 2009 Ideas Pad Ltd. All Rights Reserved. Ideas Pad, IdeasPad.co.uk and the Ideas Pad logo are trademarks of Ideas Pad Ltd in the UK/US and/or other countries.

Puzzler Media Ltd is best-known for its comprehensive range of puzzle magazines and its brand leading title, Puzzler, has become a household name. The company is synonymous with puzzles of the highest quality and, as the World's largest puzzle content supplier.  Puzzler also supply crafted puzzles to fit the tone and house style of various interactive platforms, consumer magazines, regional and national newspapers, and book publishers across the globe.

With a market share in excess of 60% and an association with puzzles since 1974, Puzzler, is the market leader. We also have a successful magazine business in Australia, and various publications are produced under license within other worldwide territories.

In total, we deliver over a quarter of a million puzzles to the market, every year, plus content tailored for our interactive Puzzler console games, pub terminals, interactive digital TV, and mobile services.

Puzzler - The only recognised puzzle brand! To learn more, please visit www.puzzler.com or email tony.ablewhite@puzzlermedia.com. Puzzler © 2010 Puzzler Media Ltd. All rights reserved.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com. © 2009 Ubisoft Entertainment. All Rights Reserved. Imagine, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

Following his successful tenure as the Head of Eidos's Play division, Paul Gouge has been appointed as the CEO of Ideas Pad Ltd.

After an early career in Investment Banking, Paul Gouge entered the video game industry in 1999 when he founded BattleMail, the World's first virally distributed multiplayer e-mail game.  BattleMail attracted 1 million players and is widely considered as the catalyst for many of today's popular social and casual gaming trends.  With a BAFTA nomination under it's belt BattleMail went on to find both commercial and critical success both on and off the internet launching onto 17 million Siemens Mobiles, Virgin Atlantic Aircraft and Sky Television. BattleMail was sold to mobile games publisher (M)forma in 2002.

Paul then went on to form Rockpool games, a mobile games development company and Ironstone Partners an I.P licensing and creation business. The Rockpool group of companies which also included So Games went on to employ over seventy staff at its central Manchester office and created some of the flagship mobile games of recent years, including Sonic The Hedgehog (TM) for Sega and several of the Worms (TM) titles for THQ.  Eidos swooped for the group during 2006, successfully completing a $15m purchase in February of 2007.  Paul assumed the role of General Manager of mobile and casual and went on to form Eidos Play, the casual gaming arm of Eidos, responsible for titles such as Pony Friends and High School Dreams.

Paul now brings his wealth of experience and knowledge to Ideas Pad in time for it's inaugural product release Puzzler World.  Paul stated that he was immensely proud to be joining such an exciting new company and that with titles of the quality of Puzzler World that Ideas Pad would become a force to be reckoned with within the gaming world. He further commented that with the exciting line up of titles coming from Ideas Pad that he was looking forward to an exceptional 2010.

Puzzler World for the Nintendo DS will be available to buy for £19.99 from 2nd October 2009 on DS and £14.99 13th November 2009 on PC.

Ideas Pad is a developer and publisher of interactive entertainment products worldwide. Ideas Pad is focussed upon creating games and brands aimed at mass market audiences and primarily work with international brand partners to develop titles for all major video game platforms. Ideas Pad has strong publishing and distribution relationships with companies such as Ubisoft and Atari and is committed to creating the very highest quality gaming content. Based in both Manchester and Stockport Ideas Pad is rapidly developing a global reputation for outstanding products. To learn more, please visit www.ideaspad.co.uk .

© 2009 Ideas Pad Ltd. All Rights Reserved. Ideas Pad, IdeasPad.co.uk and the Ideas Pad logo are trademarks of Ideas Pad Ltd in the UK/US and/or other countries.

Following the success of Puzzler Collection, Ubisoft is bringing the official Puzzler series back to the Nintendo DS with Puzzler World, available to buy from 2nd  October 2009.

With all of your old favourites and enhanced game play, Puzzler World offers easy access to classic puzzles such as Fitword, Crosswords and Sudoku. As you start to master the classics and progress through the challenges, you can unlock bonus games and discover original new puzzles such as Silhouette and Chainletters.

Puzzler World also offers the flexibility of two different playing options - Quick Play and Challenge - so whether you are looking for an instant puzzle fix or want to solve all the puzzles and reach the top of your puzzling limits, Puzzler World is the ideal choice for you!

You can also personalise your Puzzler World game with the unique handwriting recognition system, a new and exciting addition to the Puzzler range. The system allows you to instruct the game to recognise your own individual handwriting which makes the game really quick and easy to use, leaving more time for puzzling!

With more variety than ever before, Puzzler World is the ideal choice for those who love the fun combination of brainteasers and word games. With an easy to use format and a wide variety of game play, it is the perfect gaming partner for any puzzle fan!

Puzzler World for the Nintendo DS will be available to buy for £19.99 from 2nd October 2009.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 27 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com. © 2009 Ubisoft Entertainment. All Rights Reserved. Imagine, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

Following the successful version for Nintendo DS/DSi, Puzzler World PC released in the UK 20th November 2009 now brings more than 1000 quality puzzles including 80 Link-a-Pix from Conceptis directly to your Personal Computer desktop.

Those interested to try out Puzzler World PC can now download an hour-long fully playable version of the game from the Ideas Pad website (160MB, Windows XP / Vista / Windows 7). Full version of the game is available for purchase directly from the trial.

Other puzzle types offered in Puzzler World PC include Sudoku, Crossword, Wordsearch, Fitword, Codeword, Silhouette and Spot the Difference. Unlockable bonus games include Hangman, Picture Quiz, Missing Piece, Jigsaw, Equate and Chain Letters. Conceptis' Link-a-Pix are available in sizes of 10x10, 20x20 and 25x25.